As we all know, first impressions are important so whether you’re using discs to market your company, promote your band or generate interest in your latest product, it’s important to make a good first impression!
An eye-catching design can add extra impact to your CD or DVD so wewow have put together a few tips for creating unique and creative artwork…
1. Think about the impression you want to make
Do you want your discs to look creative and unusual or is it important that the discs look simple and understated? The most important thing is to create a design which suits your brand and the product or services which you are trying to promote.
2. Make the most of blank space
Leaving the white or silver base of the disc visible is a great way to break up your artwork and ensure that the disc doesn’t look too busy. Why not consider using a selective white base? This is a tool not often utilized, so it’s a sure fire way to grab people's attention.
3. Make your logo or brand name stand out from the crowd!
So you’ve got their attention? Now you need to make sure your potential customer knows who you are! Make sure your logo stands out and that they are left with a lasting impression of your brand. If you want customers to purchase your discs, strong branding is essential.
Avoid the temptation to copy images from the internet. This might seem like a quick solution but the quality wont be great (web images are 72dpi but a resolution of 300dpi is required for print!) and more importantly, it is illegal. Make sure you get permission from the owner or use original images.
5. Consider using bespoke packaging
If you do decide to go with a more unusual form of packaging, create a design that utilizes the uniqueness of the package. Eye-catching packaging deserves eye catching artwork, so make sure you make the most of it!
6. Get a second opinion
Ask your colleagues, family and friends of a second opinion, a fresh set of eyes is always useful and they may think of ways to make the design even more striking.
7. Ask wewow for help
If you do find you need a bit more guidance or a few more ideas to get you started, speak to our team of designers who deal with this kind of design work every day. They’ll be able to give you advice and help you create the perfect artwork.
8. Think outside the box!
The key to all of this is to be original and imaginative! Use metallic or fluorescent pantone colours, selective white bases, matt finishes…the possibilities really are endless and more often than not you won’t even have to pay an extra cost to create a completely unique design.