- Design templates
As different manufacturers have different artwork specifications; it can be difficult to know how to set your CD/DVD or Paper-Parts artwork up correctly.
wewow provide artwork templates and thorough guidelines to ensure that customer’s are aware of our exact specifications. However, we also understand that it is sometimes easier to pick up the phone and talk to an expert about artwork issues. That’s why our customer service team is fully trained in print and artwork issues and if there are any questions they can’t answer, our in-house design team are always on hand to help as well.
Once you have completed your artwork, the key thing to remember is that the templates must be removed prior to print. If you want to place the template in a separate layer for reference, this is fine.
- Printer’s pairs and page numbers
When ordering CD or DVD booklets, the artwork must be supplied in printer’s pair’s, rather than designer’s pairs. It is also extremely helpful if the pages are supplied with page numbers so that wewow can be sure the pages are printed in the correct order.
If you’re unsure whether your artwork is ordered correctly, we would recommend that you print a copy of the artwork out and put together a quick mock up. You should also carefully check the PDF proofs which are supplied by wewow.
If you need any further guidance on printer’s pairs, wewow have put together a help file which contains helpful diagrams and information. This can be downloaded here or requested form our customer service team.
- Screenprint vs. lithographic
wewow are pleased to offer three different print processes; inkjet, silk-screen and lithographic. However, we do understand that it can be difficult to know how to set your artwork up for the best results…
Customers no longer need worry about avoiding block colour designs when opting for inkjet print. wewow now have the latest inkjet-technology, which means that ‘streaky’ block colour print is a thing of the past.
Lithographic print produces fantastic results for photographic images but for designs with lots of block colour, silk screen print is always the preferred option. Lithographic print uses CMYK (rather than spot colours), which means that block colour can be printed with a ‘dotty’ effect, as the individual pixels are somewhat visible.
For this reason, we always recommend that silk-screen print is used for block colour and that pantone colours are selected appropriately. Pantone colours should always be set up as 100% solid colour and if a lighter colour is required then a lighter pantone colour should be selected, rather than applying a transparency or percentage of a pantone. If spot colours are not set up as 100% solid colour, then they can appear slightly ‘dotty’ or pixelated.
Due to the number of different fonts that are available on the internet nowadays and the ever present PC – MAC divide, font issues are becoming increasingly problematic.
To avoid text reverting to our default font prior to print, we ask that all fonts are outlined or rasterized/flattened. By outlining the fonts, you will convert the text to vector graphics rather than editable text. Alternatively, you can send across the font files via email and wewow will outline the fonts for you. However, please be aware that any font files supplied must be PC based.
Resolution often causes problems when it comes to producing high quality printed artwork. wewow recommend that the resolution of artwork is a minimum of 300pdi. Unfortunately, if you grab images off of the internet they will only be 72dpi and will appear pixelated if printed.
Ideally, artwork should be supplied in vector format but where this is not possible, 300dpi should be used as a minimum. Be wary of simply specifying the resolution as 300dpi when you save artwork – if you have taken an image from the web it will only be 72dpi and saving as 300dpi will not increase the quality. The only way to increase the resolution is to make the images smaller (as this reduces the number of dots per inch), so it is always advisable to use original high resolution images.