Leaflets, posters, business cards, corporate brochures…all of these marketing resources are used by businesses to pass on their sales message to potential customers. Yet, all of these materials are easily thrown into the bin by your customers without a second thought. What is there to distinguish your leaflet from the many others given to potential clients at the same exhibition? What makes your message more than just junk mail? Not a lot.
Now consider handing a CD out to your customers – branded with your logo and containing your sales message or corporate brochure. Pressed CDs provide added value to your promotional materials, customers are less likely to throw them away than a leaflet or business card and your prospective clients will be so curious about the contents of the disc that they will have to take it home and pop it into their computer.
Even if the disc ends up being used as a coaster when your prospect no longer has a use for the data, your brand will still be in front of them.