wewow launched the unique WowWallet concept in 2009, meeting customer demands for eco-friendly CD and DVD packaging. Since then, wewow have strived to constantly improve the sustainability of the WowWallet in order to provide their customers with the most environmentally CD/DVD packaging solution possible.
This year wewow commissioned a life-cycle-assessment of the CD and DVD WowWallet designs to ascertain the carbon emissions of the WowWallet and provide customers with a reliable comparison between the plastic CD Jewel Case and DVD Case and the WowWallet.
The findings of the LCA were astounding with a massive 244KG of carbon being saved for every 1,000 CD WowWallets that are used instead of the plastic jewel case. Likewise, it was demonstrated that the DVD case reduced carbon emissions by a whopping 240KG on a run of 1,000 DVDs, when used instead of the DVD case.
The potential impact upon the entertainment and music industries is astonishing; potentially 2803.7KG of CO2e could be saved if 10% of the 115 million CDs sold in the UK annually were packaged in the WowWallet. If the entertainment industry takes heed and packages just 10% of the DVDs sold in the UK annually, the potential carbon savings are as high as 4884KG CO2e.
Therefore it is clear that if the optical media industry is committed to reducing the environmental impact of physical CD and DVD release, there must be a shift away from plastic CD and DVD packaging. In its place card based packaging will provide the appropriate protection and presentation of CDs and DVDs whilst minimizing the impact of disc packaging upon the environment.