If you’ve decided to avoid printing hundreds of CD booklets to accompany your CD packaging, perhaps because of budget or environmental concerns, you may find yourself struggle to fit all the information you want onto your CD and packaging.
This is where QR codes come into play; include a QR code on your CD artwork and your fans will be able to quickly scan the barcode and get access to bonus information about the CD and the band. This might be lyrics for the CD tracks, tour dates or even a pre-composed tweet so that your fans start to spread the word!
Make the most of your gigs
Live music is an important opportunity for you to create new fans and get them hooked on your music. There are a number of ways that you can use QR codes to encourage your fans to interact with your band at gigs. By printing your QR code on large posters displayed around the venue you could;
- Link a QR code to song lyrics so that your new fans can sing along.
- Allow fans to buy your latest CD or download on the spot.
- Get fans to tweet about how good the gig was!
These are just a few suggestions as to how QR codes can be used to create new fans, get your music heard and add value to your CD releases and gigs. All you really need is a bit of creativity and the possibilities for using QR codes will be endless!